Statements
2020

Accountable Tech Launches New TV Ad: “Proud Of”

For Immediate Release
October 21, 2020
Contact: press@accountabletech.org

Ad Highlighting Zuckerberg’s Broken Promises Will Run Nationally During Prime Time Debate Coverage

Today, Accountable Tech is launching a new $250,000 ad buy calling out Facebook for facilitating the spread of misinformation and hate with real-world consequences.

The ads will air across CNN, MSNBC and Fox News through Friday, including during coverage of the final presidential debate. The spot juxtaposes footage of Mark Zuckerberg expressing his desire to make his kids proud against news reports highlighting Facebook’s role as an organizing platform for extremists in Kenosha and Michigan.

Watch the ad: “Proud Of

“Facebook and Mark Zuckerberg continue to treat dangerous policy and design flaws in their platform as PR problems, and Americans are paying the price,” said Accountable Tech Executive Director Nicole Gill. “Instead of building a platform his ‘family can be proud of,’ Mark Zuckerberg has built one that repeatedly rewards outrageous content and filters like-minded individuals into small echo chambers.  If Mark continues to prioritize growth above all else – no matter the harm it does to our society and democracy – we must hold him accountable.”

This ad buy builds upon Accountable Tech’s ongoing work advocating for social media platforms to serve the public good and protect democracy. This September, Accountable Tech launched a comprehensive Election Integrity Roadmap for social media platforms to guard against voter suppression and intimidation, and more recently, led a diverse coalition of organizations calling on Facebook to stop group recommendations.

###

From the Newsroom

Statements
Oct 29, 2024
One Week from Election Day, Accountable Tech Condemns Meta for Facilitating Anti-Government Militia Organizing on Facebook

Accountable Tech Co-Founder and Executive Director Nicole Gill released the following statement after new reporting found that Facebook is failing to shut down anti-government militia activity on its platform – and is even auto-generating group pages – in the lead-up to Election Day:

Statements
Oct 03, 2024
Accountable Tech on Injunction Against California Anti-Deepfakes Law

Accountable Tech Co-Founder and Executive Director Nicole Gill issued the following statement on U.S. District Judge John A. Mendez’s ruling to pause enforcement of AB 2389, a California law recently signed by Governor Gavin Newsom to prevent the distribution of deepfakes made about political candidates within a certain proximity to an election:

Join the fight to rein in Big Tech.

Big Tech companies are some of the most powerful and profitable companies in history, presenting new threats to the safety of communities and the health of democracy. We’re taking them on through legislation, regulation and direct advocacy.