Accountable Tech on New Big Tech “Accord” to Address AI Election Content

For Immediate Release
February 16, 2024

Accountable Tech Executive Director and Co-Founder Nicole Gill issued the following statement in response to the AI Elections accord signed by 20 companies, including Google, Microsoft, Meta, OpenAI, Adobe, and TikTok to work towards identifying and labeling deceptive AI-generated election content:

“Big Tech rushed to unleash new AI technology into the world with little to no regard for the power and potential of this technology to accelerate and amplify disinformation, discrimination, hate, and violence across the world. As AI-generated videos, images, and audio become more realistic, the harms they inflict become more real. Individuals, communities, and democracies are already paying the price for their negligence.

“We needed labels on AI content yesterday. Without a strong data provenance standard in place right now to ensure transparent labels on all AI-generated content, voters face uncertainty in distinguishing truth from fiction this year.”


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