Accountable Tech Launches Digital Ad Buy Calling on Snap to Leave NetChoice

For Immediate Release
January 30, 2024

Ahead of tomorrow’s Big Tech hearing on youth online safety, the ad buy targets Snap Inc. employees urging them to call on the company to stop funding lobbying efforts against legislation to protect kids online

Accountable Tech today launched an ad buy targeting Snap Inc. employees, urging them to call on the company to leave NetChoice and to stop funding lobbying efforts against legislation that would protect kids online. Snap Inc. CEO Evan Spiegel will testify in tomorrow’s Senate Judiciary hearing on youth online safety. Earlier this week, the company became the first in the industry to support the Kids Online Safety Act (KOSA).

Today’s ad buy follows Accountable Tech’s call last week for Snap to stop funding NetChoice, which has spent over $1 million to block KOSA and other critical online safety reforms. The ads, launching soon on LinkedIn, is shown below:

“By continuing to support NetChoice, Snap coming out in support of the Kids Online Safety Act is meaningless,” said Nicole Gill, Executive Director and Co-Founder of Accountable Tech. “It is antithetical to say you support legislation to protect kids while funding lobbying efforts to defeat it.”

Accountable Tech and youth coalition Design It For Us are co-hosting a rally TOMORROW at 3:00 PM on the southeast lawn of the Capitol in response to the Big Tech CEOs’ appearance before Congress. If you would like to attend, please RSVP here.


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