For too long, Big Tech corporations like Facebook, Google, and Amazon have used small business owners as a shield against reform and accountability. They have cynically cast themselves as saviors of Main Street, and efforts to rein in their toxic profit model as threats to mom-and-pop shops everywhere. But the truth is that Big Tech abuses its gatekeeper status and exploits small business every step of the way.
Small business owners who need to access the digital economy have no choice but to use the services provided by Big Tech. This market dominance enables Big Tech to get away with providing misleading and unreliable data, imposing hidden costs, designing confusing interfaces, making abrupt changes in their rules and algorithms, and having inadequate customer service. Small business owners are subject to the whims of Silicon Valley giants. Main street shops across the country have been shuttered while Big Tech continues to generate record-breaking profits.
Main Street Against Big Tech is fighting back. We will no longer accept Big Tech’s false narrative and self-serving mischaracterization of how they support small business—and we’re empowering small business owners themselves to share their lived experiences to tell the truth about Big Tech’s relationship with small business.