Statement on Apple and IBM’s Decision to Pause Advertising on X

For Immediate Release
November 17, 2023


Accountable Tech Executive Director and Co-Founder Nicole Gill issued the following statement in response to Apple and IBM’s decision to pause advertising on X: 

“As we’ve long said, Elon Musk has turned Twitter into a hellscape of hate and conspiracy, and any company advertising on his platform must reckon with the reality that they are simultaneously funding that bile and putting their brand at severe risk. As Musk personally descends even further down antisemitic and racist rabbit holes, we applaud Apple and IBM for pulling the plug, and encourage every other advertiser to follow suit.”


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