Instagram Views for Major Accounts Drop With Meta Shunning Politics

A new study found that several prominent, progressive Instagram accounts saw their reach decline by 65% on average in the months following Meta Platforms Inc.’s move to subdue political content on the app. Over a roughly three-month period following the policy’s rollout in early March, researchers at Accountable Tech, a social media integrity nonprofit, gathered viewership data for five prominent Instagram accounts with a collective following of 13.5 million people.