In the News
2024

Instagram Views for Major Accounts Drop With Meta Shunning Politics

A new study found that several prominent, progressive Instagram accounts saw their reach decline by 65% on average in the months following Meta Platforms Inc.’s move to subdue political content on the app. Over a roughly three-month period following the policy’s rollout in early March, researchers at Accountable Tech, a social media integrity nonprofit, gathered viewership data for five prominent Instagram accounts with a collective following of 13.5 million people.

From the Newsroom

In the News
Digital Trends
May 18, 2025
Instagram investigation finds sexual content is served to Teen Accounts

In an investigation by Accountable Tech and Design It For Us, Instagram was found serving sexualized, racist, and harmful content to protected Teen accounts.

In the News
Washington Post
May 18, 2025
Gen Z users tested Instagram Teen Accounts; they got sex posts, body shaming

The point of the Gen Z test was to independently evaluate whether Teen Accounts fulfilled their promises. “We think going right to the user, going right to those who can attest directly to what they see on a day-to-day basis is a real key in efficacy,” says Alison Rice, campaigns director at Accountable Tech.

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